for Promomed

Update: 26.08.2025

Last week: 33 week 2025 (11.08.2025 - 17.08.2025)

Last full month: July 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 215 3.8% 13.9% -0.3 18 902 598 3.1% 10.3% -0.3 6.4%
MoM 35 432 -4.8% 14.0% 0.2 82 298 386 -4.1% 10.7% 0.2 -6.4%
YTD 292 670 21.9% 13.1% 1.5 652 266 222 27.1% 9.8% 0.4 7.6%
MAT 474 035 24.3% 13.2% 2.5 978 299 599 22.2% 9.6% 0.7 1.1%
BRAINMAX
WoW 2 072 4.5% 100.0% 0 7 312 127 5.5% 100.0% 0 4.5%
MoM 8 367 -9.6% 100.0% 0 28 979 330 -8.5% 100.0% 0 -9.6%
YTD 76 809 96.3% 100.0% 0 265 750 656 92.3% 100.0% 0 96.3%
MAT 120 340 99.1% 100.0% 0 414 310 605 94.2% 100.0% 0 99.1%
GOLDLINE PLUS
WoW 13 403 5.5% 45.5% 0.3 43 681 673 4.5% 37.0% 0.1 4.9%
MoM 59 170 -11.1% 46.8% 1.5 194 213 502 -9.7% 38.4% 1.6 -13.9%
YTD 516 038 -7.0% 45.8% 0.8 1 668 596 491 -4.5% 37.4% 0.7 -8.7%
MAT 790 304 -6.0% 46.0% 0.6 2 524 498 200 -5.1% 37.6% -0.3 -7.2%
MIGRENIUM
WoW 8 396 5.1% 0.3% 0 2 966 900 4.8% 0.5% 0 8.7%
MoM 33 596 -4.9% 0.3% 0 11 944 032 -4.5% 0.4% -0.1 6.0%
YTD 267 043 -31.1% 0.3% -0.2 94 041 126 -21.8% 0.5% -0.2 5.4%
MAT 447 136 -26.6% 0.4% -0.1 155 374 501 -6.8% 0.5% -0.1 2.4%
MODELAX-N
WoW 23 983 -1.4% 18.0% -1 13 474 316 -1.3% 13.3% -1.5 0.8%
MoM 109 558 -17.1% 18.9% -4.5 61 104 818 -14.6% 13.7% -3.1 2.8%
YTD 926 218 -3.5% 20.1% -2.7 496 106 560 19.8% 14.5% -0.2 9.7%
MAT 1 429 988 1.6% 20.0% -1.2 741 175 272 30.0% 14.1% 1 7.8%
REDUXIN
WoW 9 322 -0.8% 31.6% -1.8 51 079 035 0.1% 43.2% -1.8 4.9%
MoM 39 941 -15.6% 31.6% -0.6 216 342 541 -16.7% 42.8% -1.6 -13.9%
YTD 356 966 -12.1% 31.7% -1.2 1 946 374 435 -10.3% 43.7% -2 -8.7%
MAT 546 528 -8.8% 31.8% -0.6 2 939 995 999 -6.0% 43.8% -0.7 -7.2%
REDUXIN FORTE
WoW 3 161 8.5% 10.7% 0.4 15 272 678 12.5% 12.9% 0.9 4.9%
MoM 13 181 -11.7% 10.4% 0.3 61 917 260 -8.5% 12.2% 0.7 -13.9%
YTD 113 721 4.1% 10.1% 1.2 520 786 672 10.2% 11.7% 1.7 -8.7%
MAT 171 841 3.6% 10.0% 1 769 776 168 8.7% 11.5% 1.4 -7.2%
SALVISAR
WoW 10 186 16.2% 1.4% 0.1 5 517 976 16.2% 1.4% 0.1 9.5%
MoM 37 734 -12.3% 1.3% -0.1 20 254 565 -11.7% 1.3% -0.1 -3.9%
YTD 387 903 18.1% 1.6% 0.3 195 788 569 46.2% 1.6% 0.4 -2.6%
MAT 631 252 25.2% 1.7% 0.4 302 809 552 57.3% 1.6% 0.5 -4.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 292 670 21.9% 13.1% 1.5 652 266 222 27.1% 9.8% 0.4 7.6%
BRAINMAX 76 809 96.3% 100.0% 0 265 750 656 92.3% 100.0% 0 96.3%
GOLDLINE PLUS 516 038 -7.0% 45.8% 0.8 1 668 596 491 -4.5% 37.4% 0.7 -8.7%
MIGRENIUM 267 043 -31.1% 0.3% -0.2 94 041 126 -21.8% 0.5% -0.2 5.4%
MODELAX-N 926 218 -3.5% 20.1% -2.7 496 106 560 19.8% 14.5% -0.2 9.7%
REDUXIN CAPS 356 966 -12.1% 31.7% -1.2 1 946 374 435 -10.3% 43.7% -2 -8.7%
REDUXIN FORTE 113 721 4.1% 10.1% 1.2 520 786 672 10.2% 11.7% 1.7 -8.7%
SALVISAR 387 903 18.1% 1.6% 0.3 195 788 569 46.2% 1.6% 0.4 -2.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 474 035 24.3% 13.2% 2.5 978 299 599 22.2% 9.6% 0.7 1.1%
BRAINMAX 120 340 99.1% 100.0% 0 414 310 605 94.2% 100.0% 0 99.1%
GOLDLINE PLUS 790 304 -6.0% 46.0% 0.6 2 524 498 200 -5.1% 37.6% -0.3 -7.2%
MIGRENIUM 447 136 -26.6% 0.4% -0.1 155 374 501 -6.8% 0.5% -0.1 2.4%
MODELAX-N 1 429 988 1.6% 20.0% -1.2 741 175 272 30.0% 14.1% 1 7.8%
REDUXIN CAPS 546 528 -8.8% 31.8% -0.6 2 939 995 999 -6.0% 43.8% -0.7 -7.2%
REDUXIN FORTE 171 841 3.6% 10.0% 1 769 776 168 8.7% 11.5% 1.4 -7.2%
SALVISAR 631 252 25.2% 1.7% 0.4 302 809 552 57.3% 1.6% 0.5 -4.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 215 3.8% 13.9% -0.3 18 902 598 3.1% 10.3% -0.3 6.4%
BRAINMAX 2 072 4.5% 100.0% 0 7 312 127 5.5% 100.0% 0 4.5%
GOLDLINE PLUS 13 403 5.5% 45.5% 0.3 43 681 673 4.5% 37.0% 0.1 4.9%
MIGRENIUM 8 396 5.1% 0.3% 0 2 966 900 4.8% 0.5% 0 8.7%
MODELAX-N 23 983 -1.4% 18.0% -1 13 474 316 -1.3% 13.3% -1.5 0.8%
REDUXIN CAPS 9 322 -0.8% 31.6% -1.8 51 079 035 0.1% 43.2% -1.8 4.9%
REDUXIN FORTE 3 161 8.5% 10.7% 0.4 15 272 678 12.5% 12.9% 0.9 4.9%
SALVISAR 10 186 16.2% 1.4% 0.1 5 517 976 16.2% 1.4% 0.1 9.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 432 -4.8% 14.0% 0.2 82 298 386 -4.1% 10.7% 0.2 -6.4%
BRAINMAX 8 367 -9.6% 100.0% 0 28 979 330 -8.5% 100.0% 0 -9.6%
GOLDLINE PLUS 59 170 -11.1% 46.8% 1.5 194 213 502 -9.7% 38.4% 1.6 -13.9%
MIGRENIUM 33 596 -4.9% 0.3% 0 11 944 032 -4.5% 0.4% -0.1 6.0%
MODELAX-N 109 558 -17.1% 18.9% -4.5 61 104 818 -14.6% 13.7% -3.1 2.8%
REDUXIN CAPS 39 941 -15.6% 31.6% -0.6 216 342 541 -16.7% 42.8% -1.6 -13.9%
REDUXIN FORTE 13 181 -11.7% 10.4% 0.3 61 917 260 -8.5% 12.2% 0.7 -13.9%
SALVISAR 37 734 -12.3% 1.3% -0.1 20 254 565 -11.7% 1.3% -0.1 -3.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs