Mi.Business.Console

for Promomed

Update: 26.08.2025

Last week: 33 week 2025 (11.08.2025 - 17.08.2025)

Last full month: July 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 215	3.8%	13.9%	-0.3	18 902 598	3.1%	10.3%	-0.3	6.4%
MoM	35 432	-4.8%	14.0%	0.2	82 298 386	-4.1%	10.7%	0.2	-6.4%
YTD	292 670	21.9%	13.1%	1.5	652 266 222	27.1%	9.8%	0.4	7.6%
MAT	474 035	24.3%	13.2%	2.5	978 299 599	22.2%	9.6%	0.7	1.1%
BRAINMAX
WoW	2 072	4.5%	100.0%	0	7 312 127	5.5%	100.0%	0	4.5%
MoM	8 367	-9.6%	100.0%	0	28 979 330	-8.5%	100.0%	0	-9.6%
YTD	76 809	96.3%	100.0%	0	265 750 656	92.3%	100.0%	0	96.3%
MAT	120 340	99.1%	100.0%	0	414 310 605	94.2%	100.0%	0	99.1%
GOLDLINE PLUS
WoW	13 403	5.5%	45.5%	0.3	43 681 673	4.5%	37.0%	0.1	4.9%
MoM	59 170	-11.1%	46.8%	1.5	194 213 502	-9.7%	38.4%	1.6	-13.9%
YTD	516 038	-7.0%	45.8%	0.8	1 668 596 491	-4.5%	37.4%	0.7	-8.7%
MAT	790 304	-6.0%	46.0%	0.6	2 524 498 200	-5.1%	37.6%	-0.3	-7.2%
MIGRENIUM
WoW	8 396	5.1%	0.3%	0	2 966 900	4.8%	0.5%	0	8.7%
MoM	33 596	-4.9%	0.3%	0	11 944 032	-4.5%	0.4%	-0.1	6.0%
YTD	267 043	-31.1%	0.3%	-0.2	94 041 126	-21.8%	0.5%	-0.2	5.4%
MAT	447 136	-26.6%	0.4%	-0.1	155 374 501	-6.8%	0.5%	-0.1	2.4%
MODELAX-N
WoW	23 983	-1.4%	18.0%	-1	13 474 316	-1.3%	13.3%	-1.5	0.8%
MoM	109 558	-17.1%	18.9%	-4.5	61 104 818	-14.6%	13.7%	-3.1	2.8%
YTD	926 218	-3.5%	20.1%	-2.7	496 106 560	19.8%	14.5%	-0.2	9.7%
MAT	1 429 988	1.6%	20.0%	-1.2	741 175 272	30.0%	14.1%	1	7.8%
REDUXIN
WoW	9 322	-0.8%	31.6%	-1.8	51 079 035	0.1%	43.2%	-1.8	4.9%
MoM	39 941	-15.6%	31.6%	-0.6	216 342 541	-16.7%	42.8%	-1.6	-13.9%
YTD	356 966	-12.1%	31.7%	-1.2	1 946 374 435	-10.3%	43.7%	-2	-8.7%
MAT	546 528	-8.8%	31.8%	-0.6	2 939 995 999	-6.0%	43.8%	-0.7	-7.2%
REDUXIN FORTE
WoW	3 161	8.5%	10.7%	0.4	15 272 678	12.5%	12.9%	0.9	4.9%
MoM	13 181	-11.7%	10.4%	0.3	61 917 260	-8.5%	12.2%	0.7	-13.9%
YTD	113 721	4.1%	10.1%	1.2	520 786 672	10.2%	11.7%	1.7	-8.7%
MAT	171 841	3.6%	10.0%	1	769 776 168	8.7%	11.5%	1.4	-7.2%
SALVISAR
WoW	10 186	16.2%	1.4%	0.1	5 517 976	16.2%	1.4%	0.1	9.5%
MoM	37 734	-12.3%	1.3%	-0.1	20 254 565	-11.7%	1.3%	-0.1	-3.9%
YTD	387 903	18.1%	1.6%	0.3	195 788 569	46.2%	1.6%	0.4	-2.6%
MAT	631 252	25.2%	1.7%	0.4	302 809 552	57.3%	1.6%	0.5	-4.5%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	292 670	21.9%	13.1%	1.5	652 266 222	27.1%	9.8%	0.4	7.6%
BRAINMAX	76 809	96.3%	100.0%	0	265 750 656	92.3%	100.0%	0	96.3%
GOLDLINE PLUS	516 038	-7.0%	45.8%	0.8	1 668 596 491	-4.5%	37.4%	0.7	-8.7%
MIGRENIUM	267 043	-31.1%	0.3%	-0.2	94 041 126	-21.8%	0.5%	-0.2	5.4%
MODELAX-N	926 218	-3.5%	20.1%	-2.7	496 106 560	19.8%	14.5%	-0.2	9.7%
REDUXIN CAPS	356 966	-12.1%	31.7%	-1.2	1 946 374 435	-10.3%	43.7%	-2	-8.7%
REDUXIN FORTE	113 721	4.1%	10.1%	1.2	520 786 672	10.2%	11.7%	1.7	-8.7%
SALVISAR	387 903	18.1%	1.6%	0.3	195 788 569	46.2%	1.6%	0.4	-2.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	474 035	24.3%	13.2%	2.5	978 299 599	22.2%	9.6%	0.7	1.1%
BRAINMAX	120 340	99.1%	100.0%	0	414 310 605	94.2%	100.0%	0	99.1%
GOLDLINE PLUS	790 304	-6.0%	46.0%	0.6	2 524 498 200	-5.1%	37.6%	-0.3	-7.2%
MIGRENIUM	447 136	-26.6%	0.4%	-0.1	155 374 501	-6.8%	0.5%	-0.1	2.4%
MODELAX-N	1 429 988	1.6%	20.0%	-1.2	741 175 272	30.0%	14.1%	1	7.8%
REDUXIN CAPS	546 528	-8.8%	31.8%	-0.6	2 939 995 999	-6.0%	43.8%	-0.7	-7.2%
REDUXIN FORTE	171 841	3.6%	10.0%	1	769 776 168	8.7%	11.5%	1.4	-7.2%
SALVISAR	631 252	25.2%	1.7%	0.4	302 809 552	57.3%	1.6%	0.5	-4.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 215	3.8%	13.9%	-0.3	18 902 598	3.1%	10.3%	-0.3	6.4%
BRAINMAX	2 072	4.5%	100.0%	0	7 312 127	5.5%	100.0%	0	4.5%
GOLDLINE PLUS	13 403	5.5%	45.5%	0.3	43 681 673	4.5%	37.0%	0.1	4.9%
MIGRENIUM	8 396	5.1%	0.3%	0	2 966 900	4.8%	0.5%	0	8.7%
MODELAX-N	23 983	-1.4%	18.0%	-1	13 474 316	-1.3%	13.3%	-1.5	0.8%
REDUXIN CAPS	9 322	-0.8%	31.6%	-1.8	51 079 035	0.1%	43.2%	-1.8	4.9%
REDUXIN FORTE	3 161	8.5%	10.7%	0.4	15 272 678	12.5%	12.9%	0.9	4.9%
SALVISAR	10 186	16.2%	1.4%	0.1	5 517 976	16.2%	1.4%	0.1	9.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	35 432	-4.8%	14.0%	0.2	82 298 386	-4.1%	10.7%	0.2	-6.4%
BRAINMAX	8 367	-9.6%	100.0%	0	28 979 330	-8.5%	100.0%	0	-9.6%
GOLDLINE PLUS	59 170	-11.1%	46.8%	1.5	194 213 502	-9.7%	38.4%	1.6	-13.9%
MIGRENIUM	33 596	-4.9%	0.3%	0	11 944 032	-4.5%	0.4%	-0.1	6.0%
MODELAX-N	109 558	-17.1%	18.9%	-4.5	61 104 818	-14.6%	13.7%	-3.1	2.8%
REDUXIN CAPS	39 941	-15.6%	31.6%	-0.6	216 342 541	-16.7%	42.8%	-1.6	-13.9%
REDUXIN FORTE	13 181	-11.7%	10.4%	0.3	61 917 260	-8.5%	12.2%	0.7	-13.9%
SALVISAR	37 734	-12.3%	1.3%	-0.1	20 254 565	-11.7%	1.3%	-0.1	-3.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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